Tuesday, February 12, 2013

BLUE WATER DAY SPA PRESENTS NEW ENDORSERS

BLUE WATER DAY SPA PRESENTS NEW ENDORSERS
                          
Blue Water Day Spa introduced actors Aljur Abrenica and Ian Batherson, and the multi-faceted Iya Villania (she is an actress, host, singer and model), as the spa’s newest endorsers last February 9, 2013.
 
BLUE WATER Day Spa’s new endorsers:  Aljur Abrenica, VP Nancy and President Mary with Iya Villania and Ian Batherson.

Blue Water Day Spa's newest endorsers has a genuine appreciation of their services and offering. Every year Blue Water Day Spa get celebrity endorsers to represent their company. Being celebrities, all of them need rest and relaxation and that makes them a perfect fit for Blue Water Day Spa.

Each of the three also has an “image” that goes well with the day spa’s brand.

 “Aljur is a big star in GMA, he’s very busy, that’s why he was a perfect fit [as an] endorser for our massages because he needs the relaxation. Ian and Iya, they’re both into health and that’s an additional plus for us -- their image is good and in line with the brand’s image,” she noted.

Ms. Lampa emphasized that it wasn’t just a simple paid endorsement but it was important for the brand to have the three actually experience the services Blue Water had to offer, making sure that these are indeed things that the prospective endorsers would genuinely like.

All three are endorsers for the spa’s massage services, with Ms. Villania also endorsing the body scrub services, and Mr. Batherson promoting the machine body treatments.

Mr. Batherson was already one of the spa’s clients before he was tapped as an endorser.

“In our profession, we work so much and to avoid stress, we need to pamper ourselves,” said Mr. Abrenica in the vernacular. “For me, my favorite stress reliever is getting a massage and what I like about Blue Water Day is their facilities and their different kinds of massages.” His favorite is the chakra massage.

“It’s the best massage I’ve ever had. It’s stimulating and spiritual because it has something to do with your aura, it’s a whole different experience. I also do RF (radio frequency) treatments sometimes, when I’m not feeling that confident.

“It’s intense but it burns fats and you see results right away.”

Mr. Batherson is new to showbiz and is slowly transitioning from being a model to a well-rounded entertainment personality. He is known for endorsing health-related brands.

“I did derma commercials before and I think that has always stuck and became my peg,” he said.

Ms. Villania thinks the brand is a perfect match to her image as a health buff. “I think Blue Water understood what health meant to me, it’s something of an importance to me and for me, it was really a lifestyle change. It wasn’t temporary.

“We fit because in what I do, despite being busy and hectic, I’m a model for putting effort into finding time for yourself. Doesn’t matter if you’re busy all the time, it’s important to take care of yourself.”




PHOTO CREDITS: CHA SY

Blue Water Day Spa has branches in Makati, Ortigas, Capitol Hills, Eastwood City, Tomas Morato and Cotabato. For inquiries, call 724-0426.

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