Sunday, January 26, 2014

Honda Philippines Sets the Great Northern Tour

Honda Philippines Sets the Great Northern Tour

Honda Philippines, Inc. (HPI), the country's No. 1 motorcycle manufacturer and distributor, sets another milestone as it holds the “Great Northern Tour” on January 25 and 26, 2014.

Over 100 Honda riders trailed the northern part of the country in an epic ride from Manila to Baguio and back, proving why Honda motorcycles top the way in fuel economy.

The tour started last January 25, 2014 with a safety ride from Petron Blue Wave in Pasay going up to Baguio City, Athletic Bowl. The following day, tour participants started the actual fuel economy competition beginning their descent back to SM Mall of Asia in time for the celebration of the Honda “Thanks Day.”

This grand double celebration prepared by HPI serves as a fitting commemoration of their 40th anniversary in the Philippines and the production of its 4 millionth motorcycle unit, two significant milestones that make the company truly proud.

In partnership with Petron, PGA Sompo, Eastwest Insurance and JM Mirasol, riders in their Honda CB110s, XRMs, Wave Dash conquered the long and winding roads of Baguio to Manila as part of their serious attempts to set newfuel efficiency records. The riders enjoyed the rewardingexperience as they were given an opportunity to set their own milestone with their Honda motorcycles, all built-to-last because of their renowned toughness, sporty appeal and powerful performance.

In the automatic (AT) category, Honda also proved its motorcycle models’ superiority. Twenty Honda BeAt riders hit the road together with the purpose of showcasing the supremacy of Honda BeAt in fuel saving even during long rides.Riders were all proven correct as the Honda BeAt surpassed their expectations upon revelation of champions’ records.

Over the years, Honda has developed motorcyclesthat are hallmarks of offering outstanding fuel efficiency to consumers while delivering powerful performance for both on and off-road travels.

“We have more reasons to celebrate and what best to do it than with an exciting tour that will test the mettle of various Honda motorcycleswhen it comes to quality and fuel efficiency, as we push them to the limit to show our customers the amount of quality we put in its manufacture. We have been in the motorcycle manufacturing business for more than 40 years now and we are proud to have achieved our objective, which is also part of our vision of being ‘a company that society wants to exist,’” explains Lemuel Buenaflor, HPI Advertising Supervisor.

For more about Honda motorcycles, visit

“Zoomer X”zooms out on Honda “Thanks Day”

“Zoomer X”zooms out on Honda “Thanks Day”

The future is here with the launch of Honda Philippines, Inc.’s (HPI) Zoomer X motorbikes at the SM Mall of Asia Music Hall in Pasay City.

A product concept that combines “future, trendy, economic, and steady model,” the addition of the Zoomer X in Honda’s innovative line of outstanding and performance-packed motorcycles further strengthens its motorbike line-up and will serve it in good stead as its expands its share in the scooter category. The Honda Zoomer X is definitely for today’s sensational breed of Pinoy riders: built for styling and performance to bring out that extreme riding experience, that unique thrill to take your lifestyle for a spin.

With a stylish and futuristic octagon-shaped headlight, an Inverted Front Shock with upside-down shock absorbers for optimal cornering and stability (the first in its category), a powerful and fuel efficient PGM Fi110cc engine, a flexible U-Box compartment, and 12-inch tubeless tires for better absorption and cornering confidence, makes the Honda Zoomer X a truly must-have motorcycle unit that you can take anywhere and drive any way you wish to.

Created for everyday use and built sturdy and durable, the Honda Zoomer X targets motorcycle enthusiasts who express freedom and style through its practicability and excitement. A scooter designed for every family member, the Honda Zoomer X comes in Nitric Orange and Textites Black Metallic, and hit HPI’s wide network of partner-dealers in the country.

And the Honda Zoomer X will definitely make heads turn during its official launch today, the highlight among all the fun and festive activities during Honda’s “Thanks Day,”a grand celebration of Honda’s significant milestones in its existence.

Commemorating Honda’s 40th anniversary and 4 millionth unit production milestones, “Thanks Day” is also Honda’s way of thanking its loyal customers and their families and partner-dealers for putting their trust and confidence on Honda motorcycles, either for business or personal use.

The “Thanks Day” event also featured the arrival of more than 100 bikers who participated in the “Great Northern Tour,” an epic ride from Manila to Baguio and back that will test the fuel efficiency, toughness and performance of Honda’s various motorcycle units like the Honda CB110s, Honda XRMs, the BeAt and the Wave Dash. Upon arrival at the SM Mall of Asia, the riders will be welcomed by a throng of more than 1,000 riders, each waiting to see the faces of the riders after their triumphant journey.

To join Honda “Thanks Day,” guests should register at the entrance of the SM Mall of Asia Music Hall to get their event passport, which will also serve as their directional map, game stub and redemption coupon to avail of the many freebies and giveaways.

Expect a whole lot of fun, entertainment, and excitement during “Thanks Day,” which will feature a “Timeline” booth, the first “Honda BeAt Open Motorshow,” “3-Point Shoot Out,” and the “Bike Simulator” areas.There will also be activities at the Honda Photo Wall, Honda Mobile Casa, Test Ride Zone, E-Bike Learning, plus Seminar Tents and Club Cluster Tents for the various Honda rider clubs.

But among the other areas, the “Guess the BeAt Fuel Consumption” area will be the most exciting. Booth visitors will be asked to guess the exact fuel consumption for the Honda BeAt motorcycle, where the winning entry will bring home a brand new Honda Zoomer X.

“We’re happy to launch the Honda Zoomer X during ‘Thanks Day’ because of this day’s significance to Honda, and we would like to thank our motorcycle-riding public for choosing Honda as an important part of their daily lives. The Zoomer X will definitely be a game-changer in the scooter category and we’re glad that we are at the forefront in this motorcycle revolution, as we have always been for the past 40 years,” explains Lemuel Buenaflor, HPI Advertising Supervisor.

To know more about the Honda Zoomer X, visit